Cass-Willow Consulting

 "Success" doesn't always require good business practice

A 2008 Survey of 257 of Fortune 500 companies found:

• 75% did not have a system for classifying prospects based on sales opportunity
• 76% did not set sales objectives for their departments or sales people
• 81% did not use a call reporting system to track their sales productivity

This brings new meaning to "fake it 'til you make it." Maybe we should look at how those 257 companies are doing today, huh?

Bad process works fine in a consumer society because people will buy anything if they have enough money. However, the economic landslide that has occurred since this survey, has made good process more important than ever.

While the past few years have seen incredible retraction in business expenditures, Infrastructure and Training budgets actually INCREASED as companies worked leaner and sought to quantify ROI for every expense -- including Marketing and Business Development.

Please take a moment to review our site and let us know what services we can provide to make your business operate more efficiently and productively.

Free Consultation

Tell us what your pain points are. We will meet with you for an initial evaluation of your current situation, future plans, and desires for change.

If we think our services are a fit, we will present a plan to quickly and cost-effectively address your needs.

If Cass-Willow is not the best resource for you, we will recommend someone from our extensive network of vendors and partners.